The Internet as we know it now will not be the same five years down the road. What will the internet look like at that point in time? My guess is it will be similar to a virtual world where you are represented by a virtual character. You won’t go to websites or search engines any longer to find what you want. Instead you will go to this virtual world directory and search through a navigation to find the store, product, or whatever it is you are looking for and “teleport” directly to where you want to go. If you haven’t seen the game “Second Life” yet, it depicts where I think the internet may go. Right now, that game has online stores your character can visit and buy psuedo clothing and items but I think over time, this will progress into your character being able to buy real life goods and services that can and will ship the actual products to you in the real world. This would greatly expand the user experience for any type of ecommerce business.

As of now, this is just a game but I am going to keep a very close eye on the development of this because I think it will revolutionize the Internet as we all know it today.

Thanks,

Brad Henry, SEO Analyst
www.seoslap.com

Google has recently updated their Page Rank and Backlink Information. How will this impact your site?

The Google Page Rank and Backlink update started in late September and from what I can tell is still happening. I have recently noticed that the Google Toolbar Page Rank has dropped for one of my clients. When I check the separate datacenters I find that it is about split between two separate scores. This means that the update is still in progress and I still have hope that I can get the client’s overall Page Rank back to where it was and then continue to move forward with it.

Does this new Google Page Rank updated include the new Class C link detector? I am not really sure yet. I know they are planning on discounting a lot backlinks that were all on the same Class C IP address sometime in the near future and this may be the beginnings of that. Because I work for a firm that develops multiple projects we host on a couple of servers, we should feel the impact of the Class C regulator but surprisingly, my company has not seen a drop in Page Rank. We have new pages on the site that have been there about a month and they still have not been assigned a Page Rank yet. I am expecting their new Page Ranks to display within the next week or so and I will have a better view into what is going on.

How will this impact your website? For most site’s that have a very SEO friendly structure and have implemented white hat SEO tactics in the past for the external link structure, you should not see too many negative impacts. The sites that need to be worried are those that are tied into any types of link farms, or link networks because that is what Google is trying to get smarter at being able to identify and discount. There are multiple new tactics for gaining high volumes of credible links which I plan on writing about in the next couple of weeks.

If you did see a hit in your backlinks or Page Rank, don’t fret, there are still options you can take to get back in the game. As with any search engine optimization, it takes time but doing it the right way is going to guarantee you long term success.

I will be starting a new SEO tutorial that will contain multiple sessions on how to design a white hat or ethical search engine optimization strategy from beginning to end. This will be your opportunity to learn a lot but you have to start at the beginning and I would recommend you subscribe to this feed here to be sure you receive the sessions as they come out. Click here for this feed.