Learn how to locate online business communication and steps you can take to help control the existing communications.

The Business Blog also known as the corporate blog is a very essential part of the traditional website today. Your customers and competitors are placing comments, questions, complaints, and more about your business every day on the internet. How do you monitor all this information? There are a couple ways to get a handle on all the information. Below provides a very basic strategy and you may need to have some level of technical background to accomplish this. First off, you will want to locate what is already out there.

Steps to locate what already exist:

1. 1. Go to www.technorati.com or www.digg.com and type in your company name. It will bring back any relevant results. These are feeds that will take you the actual articles.
2. 2. Install Google Reader or another RSS reader. There are multiple XML or RSS readers that will do the job.
3. 3. Find the XML link or “add to RSS” button on the relevant articles. Submit this newly found feed to your new RSS Readers. This will automatically pull any other relevant that is attached to the blog that your business is the topic off. You can monitor the online communications through your reader on a daily basis.
4. 4. You can also go to Google and type in your business name and look at the search engine results pages to see if there are any prominent websites of interest. Browse through those websites. Locate any XML or RSS feed buttons. Add those to your new reader.

Steps to control online business communication

1. 1. You will want to create a corporate blog or business blog that you control. Install a blog system on your existing website in the “blog” directory. You may need to hire a web development firm or technology firm to accomplish this. It needs to be set up to be Search Engine Friendly so that it has a certain level of competitiveness for the relevant information.
2. 2. Submit this new blog to all the multiple blog directories out there. Gain some exposure, go to the existing blogs and insert comments with links to your “official blog”. Get it out there that you want to listen to your customers.
3. 3. Maintain an active role in the business blog. If people are trying to communicate with you and do not every hear back, it could send a worse signal than if you had no blog at all. Write articles, post news updates, be personal with your customers.
4. 4. Syndicate your blog. Allow for active RSS feed through your development setup by putting “add to RSS” very prominently near the blog.
5. 5. Install your own blog on your reader so you can place close attention to it.

This is a very basic tutorial but should give you a very basic overview about how to identify online business communication and how to help control negative business communication through your own corporate blog.

For more information in detail on Business blogs or Corporate blogs please feel free to contact Brad Henry www.seoslap.com.

This entry was posted on Monday, October 2nd, 2006 at 9:30 am and is filed under Brad Henry's Post, Corporate Blog, Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.