In SEO, Google is the 600lb Gorilla that you have to wrestle with.  Due to all the spammers out there, Google has to constantly update and tweak their algorithms to try to provide the most relevant results and to block spammers from gaining top positioning.   Because of this, it is very difficult to achieve a number one position for a targeted phrase and keep it there.   One thing that I have noticed after watching a couple very competitive keywords and a client’s positioning over the past couple months is that about every two weeks there is a significant transition in positioning.

Sometimes the client ranks in top 10 for about two weeks then drops 30-40 positions for the next two weeks then returns back to top 10 positioning.  After watching this “cycle” if you will, it leads me to believe that each data center runs two completely separate algorithms that rotate on a schedule.  I don’t think there is a single algorithm that is broadcast across all their datacenters that Google tweaks.  It just wouldn’t lend enough flexibility for geographic regions.  By splitting up the algorithms across datacenters and running dual algorithms that rotate, it would also create a buffer that would contain any spammer attack to a small geographic area and would prevent spammers from compromising results across their entire network or for any extended period of time.    While this is only speculation into Google’s highly secret search practices, it would provide an explanation as to why some results may be different if you searched for something in Greensboro versus San Francisco and why one week you will be top 10 and the next you will be in the low 50’s.

Google search engine optimization is different from other search engine optimization because of the complexities involved.  While your ultimate goal is to have a high page rank page with relevant inbound links from credible sites with good unique content and targeted Meta Tags, it can sometimes be hard to achieve that with a preexisting website.  Many times restructuring a website is the only way to achieve the desired results.   Even then, the competition has gotten so tough that a new site will have a very difficult time seeing first page results because Google trusts the sites that have been around for a long time and prove to deliver quality results.   There are multiple strategies to help your Google search engine optimization and marketing efforts but without a professional SEO analyst to guide you through the complexities, you may have a very difficult time seeing any real results.  If you have any questions regarding Google SEO, please feel free to send me a message at bhenry at beacontec.com.   I enjoy listening to people’s questions and will be happy to get back to you as soon as possible.

This entry was posted on Tuesday, June 19th, 2007 at 5:22 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.