ROI Revolution 
ROI Revolution is based out of Raleigh, NC. They are primarily a Google Analytics Consulting firm with focus on PPC management. I met a lot of the employees there at the Googleplex for the Google Analytics Authorized Consultant (GAAC) training conference. They were all very nice and it was fun to see some more North Carolinians out there in Mountain View, CA. Because they are also based out of North Carolina, our two companies are somewhat competitive by nature but it was interesting to see how during these conferences, companies that typically compete come together to ask a lot of really good questions and help each other solve industry wide issues.
It wasn’t until month’s later that I was able to really able to see them in action when I had a Google Analytics issue that was causing me an enormous headache that Michael Harrison and Jeremy Aube worked together to come up with a creative way to solve the issue. I tested it out on several sites to ensure that it worked and sure enough it did. It was an elegantly simple way to solve a problem that created so much data skewing it was ridiculous. My hats off to both of those guys at ROI Revolution for taking the time to come up with a creative solution for a competitor nonetheless. That’s one of the really cool things about being a Google Analytics Authorized Consultant, all the companies recognize that while we compete in the same industry, we come together to create a better industry which benefits us all as a group.
My background is primarily on Search Marketing with a focus on Organic Optimization so while I am technical, I am not a javascript programmer like some of these guys out there. Instead I have resources available through the software development department at Beacon Technologies that I can utilize which allows me to focus more on the consulting and marketing side of analytics and search marketing. I guess that’s one of the things that separates Beacon; our size allows us to have specialist that focus on their specific niche divided up between departments for software development, design, website development and ultimately my department, the search marketing and analytics department. I think that helps us really focus our expertise but it is always nice when there are other experts in your industry that can work together for the benefit of our industry.