The Two Big Factors 
Ok, everyone knows that there are tons of factors that go into gaining positioning in the search engine results pages. None of these factors are going to be effective without the two most important factors being in place. Those two factors are Credibility and Relativity. In short, Credibilty can be defined by your Page Rank in comparison to how competitive the industries top 10 average Page Rank is. The second biggest factor is Relativity. This is when your body copy and what your page actually speaks to relates to the industry and what the visitor may be searching for. If you don’t have these two, it doesn’t matter what else you try because it won’t be nearly as effective with either of these two missing…